Although this isn’t in the magnitude of the UFC’s purchase of Pride, it’s still pretty huge in the MMA community. Looks like ProElite is doing its all to not be left in the dust of MMA behemoth the UFC. In addition to their recent EliteXC Showtime deal, the growing mixed martial arts organization is keeping their momentum strong with the acquisition of King of the Cage. From Thursday’s press release:
ProElite, Inc., a sports entertainment and media company dedicated to producing world-class mixed martial arts (MMA) events, today announced the acquisition of King of the Cage, Inc. (KOTC), a prolific MMA promoter with an established stable of world-class fighters and global brand equity.
As part of the agreement, KOTC will promote events in conjunction with Los Angeles-based ProElite’s respected and highly acclaimed live events division, EliteXC, which broadcasts MMA events on Showtime Networks. KOTC will also provide live-streaming video content through ProElite.com.
“We are extremely pleased that KOTC is joining the ProElite family, a natural extension of our brand as we continue to move forward with our global growth strategy,” said Douglas Deluca, CEO of ProElite, Inc. “Pound for pound, KOTC is the best brand out there and brings a deep breadth of industry experience to ProElite, providing a built-in infrastructure that will strengthen the impact of our organization on the world of MMA.”
If ProElite can pull all of their different ventures together and strike some distribution deals, this could really change the course of MMA.